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Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28Men's automatic black wristwatch with green luminous markers and date window at 28
BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE Sale price£1,335.00 Regular price£1,670.00
EXCLUSIVEOrient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front viewOrient Bambino RA-BB0004Y30B automatic dress watch worn on wrist
Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B Sale price£215.00 Regular price£295.00
Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.
Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011 Sale price£155.00
Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front viewSeiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist
Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1 Sale price£179.00 Regular price£280.00
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LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front viewVictorinox Swiss Army blue dial chronograph 242047 worn on wrist
Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047 Sale price£645.00

Get 15% off Use code SIGNUP15
Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front viewVictorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment
Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049 Sale price£695.00

Get 15% off Use code SIGNUP15
Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053Victorinox Concept One Solar 242053 quartz watch worn on wrist
Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053 Sale price£795.00

Get 15% off Use code SIGNUP15
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Official Hamilton Watch Company logo featuring the iconic star emblem in black and whiteOrient Star logo on a white backgroundVictorinox logo on a white backgroundSuunto Logo

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CLEARANCESwatch Break Loose Black Dial Unisex Watch SO34Z103Swatch Break Loose Black Dial Unisex Watch SO34Z103
Swatch Break Loose Black Dial Bio-sourced Strap Watch SO34Z103 Sale price£89.00 Regular price£115.00
Hamilton Khaki Aviation Pilot Pioneer Automatic Men's Watch H76255810 front viewHamilton Khaki Aviation Pilot Pioneer eggshell white dial watch worn on wrist H76255810
Hamilton Khaki Aviation 38mm Pilot Pioneer Eggshell-White Dial Leather Mens Automatic Watch H76255810 Sale price£744.00 Regular price£930.00
Skagen SKW3168 Freja Lille Quartz Women's WatchSkagen SKW3168 Freja Lille Quartz Women's Watch
Skagen Freja Lille 26mm Mother of Pearl Dial Steel Ladies Quartz Watch SKW3168 Sale price£99.00 Regular price£149.00
Hamilton Khaki Aviation Pilot automatic black dial steel strap unisex watch H76215130 front viewHamilton Khaki Aviation Pilot 36mm black dial steel watch worn on wrist H76215130
Hamilton Khaki Aviation 36mm Black Dial Steel Mens Automatic Watch H76215130 Sale price£792.00 Regular price£990.00
Mondaine Numeri Quartz White Dial Men's Watch MSN.4211B.SKMondaine Numeri Quartz White Dial Men's Watch MSN.4211B.SK
Mondaine Numeri 42mm White Dial Steel Mens Quartz Watch MSN.4211B.SK Sale price£330.00 Regular price£399.00
Ladies quartz watch with pink dial and two-tone steel link bracelet, Roman numeralsTwo-tone ladies quartz watch on wrist with pink dial and steel link band
Emporio Armani Gianni T-BAR 28mm Pink Dial Steel Ladies Quartz Watch AR11223 Sale price£245.00 Regular price£359.00
Black Marathon quartz men's watch with black dial, date window, and black fabric strapBlack Marathon quartz men's watch on black fabric strap with round dial and date at 3
Marathon General Purpose Field 34mm Black Dial Nylon Mens Quartz Watch WW194015BK-0101 Sale price£350.00

Get 15% off Use code SIGNUP15
BANK HOLIDAYMarathon Navigator U.S. Government 41mm Black Dial Nylon Mens Quartz Watch WW194001SG-0002Marathon Navigator U.S. Government 41mm Black Dial Nylon Mens Quartz Watch WW194001SG-0002
Marathon Navigator U.S. Government 41mm Black Dial Nylon Mens Quartz Watch WW194001SG-0002 Sale price£450.00

Get 15% off Use code SIGNUP15
Armani Exchange Chronograph Black Dial Steel Strap Men's Watch AX1722Armani Exchange chronograph watch on wrist, black dial with subdials and black bracelet
Armani Exchange Banks 44mm Chronograph Black Dial Steel Mens Quartz Watch AX1722 Sale price£173.00 Regular price£219.00
Stainless steel dive watch with black dial, luminous hands, and date window at 18Men’s stainless steel dive watch worn on wrist with black dial and rotating bezel
Fossil Blue Dive 42mm Black Dial Steel Mens Quartz Watch FS6032 Sale price£117.00 Regular price£169.00
Luminox Navy SEAL XS.3251.CB front view featuring black dial, rotating bezel, and black rubber strapLuminox Navy SEAL XS.3251.CB front view showing glowing night vision illumination on black dial
Luminox Navy Seal 45mm Black Dial Rubber Mens Quartz Watch XS.3251.CB Sale price£557.00 Regular price£639.00
CLEARANCECalvin Klein Opposite stainless steel ring for ladies KJ3ZBR280108 front viewLarge women’s stainless steel ring with rounded oval top and smooth polished band
Calvin Klein Opposite Stainless Steel Ring Ladies Jewellery Large KJ3ZBR280108 Sale price£25.20 Regular price£79.00