Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28

Men's automatic black wristwatch with green luminous markers and date window at 28

BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE

£1,335.00

£1,670.00

PRIMETIME SPECIAL

EXCLUSIVE

Orient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front view

Orient Bambino RA-BB0004Y30B automatic dress watch worn on wrist

Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B

£215.00

£295.00

PRIMETIME SPECIAL

Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.

Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.

Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011

£125.00

£155.00

PRIMETIME SPECIAL

Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front view

Seiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist

Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1

£149.00

£280.00

PRIMETIME SPECIAL

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LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front view

Victorinox Swiss Army blue dial chronograph 242047 worn on wrist

Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047

£645.00

Get 15% off Use code SIGNUP15

Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front view

Victorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment

Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049

£695.00

Get 15% off Use code SIGNUP15

Victorinox Concept One Solar 242053 quartz watch worn on wrist

Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053

£795.00

Get 15% off Use code SIGNUP15

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Sold out

Armani Exchange Banks AX7151SET front view displaying blue chronograph dial with sub-dials and matching steel bracelet set

Armani Exchange Banks AX7151SET gift box packaging view featuring mens blue dial watch with a steel bracelet set

Armani Exchange Banks 44mm Chronograph Blue Dial Steel Mens Quartz Watch AX7151SET

£142.00

£239.00

PRIMETIME SPECIAL

CLEARANCE

Sold out

Braun Sport BN0111WHGRL white dial front view

Braun Sport BN0111WHGRL three-quarter angled view showing stainless steel clasp

Braun Sport White Dial Silicone Strap Watch BN0111WHGRL

£39.00

£105.00

Sold out

Seiko 5 Automatic 38mm silver sunburst dial steel watch SNKK74K1 front view

Seiko 5 Classic 38mm Silver Dial Steel Mens Automatic Watch SNKK74K1

£159.00

£299.00

CLEARANCE

Sold out

Vivienne Westwood VV299GDBR Cavendish Quartz Ladies Watch

Vivienne Westwood Cavendish Quartz Gold Dial Leather Strap Ladies Watch VV299GDBR

£125.00

£300.00

PRIMETIME SPECIAL

Sold out

Hamilton Khaki Field Murph H70405130 38mm automatic mens watch front view with black dial and steel bracelet

Hamilton Khaki Field Murph H70405130 mens automatic watch lifestyle wrist shot paired with brown jacket showing black dial

Hamilton Khaki Field Murph 38mm Black Dial Steel Mens Automatic Watch H70405130

£935.00

NEW

Sold out

Fossil Townsman ME3270 front view showing silver dial with openwork skeleton display and steel case

Fossil Townsman ME3270 lifestyle view of model wearing mens skeleton dial automatic watch on wrist

Fossil Townsman 44mm Skeleton Silver Dial Leather Mens Automatic Watch ME3270

£173.00

£239.00

Sold out

Front view of Casio Tough Solar Power Digi-Analogue men's watch AQ-S820W-1AVEF with black dial and resin strap

Casio Timeless Collection 50mm Analogue-Digital Resin Mens Solar Watch AQ-S820W-1AVEF

£44.00

£54.90

Sold out

Front View of Skagen Signatur Lille SKW2693 White Silver Dial Watch with Gold Mesh Band

Skagen Signatur Lille 30mm White Silver Dial Steel Ladies Quartz Watch SKW2693

£98.00

£139.00

Sold out

Michael Kors Pyper MK7572 ladies watch front view featuring a pattern-detailed gold dial, stone-set bezel, charm crown, and gold-tone steel bracelet

Michael Kors Pyper MK7572 ladies quartz watch worn on a wrist showing the patterned gold dial and matching gold-tone steel bracelet

Michael Kors Pyper 32mm Gold Dial Steel Ladies Quartz Watch MK7572

£140.00

£179.00

Sold out

Front View of Skagen Freja Lille SKW2699 White Dial Watch with Two-Tone Mesh Strap

Skagen Freja Lille SKW2699 White Dial Quartz Watch Worn on Wrist

Skagen Freja Lille 26mm White Dial Steel Ladies Quartz Watch SKW2699

£125.00

£139.00

NEW

Sold out

Armani Exchange Audelle 34mm AX4405 silver dial front view

Armani Exchange Audelle AX4405 side view on persons wrist

Armani Echange Audelle 34mm Silver Dial Steel Ladies Quartz Watch AX4405

£149.00

Get 15% off Use code SIGNUP15

Sold out

Casio Vintage A168WEGG-1BEF close-up lifestyle view of watch worn on wrist

Casio Vintage Quartz Digital Steel Strap Watch A168WEGG-1BEF

£49.50

£59.99