Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28

Men's automatic black wristwatch with green luminous markers and date window at 28

BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE

£1,335.00

£1,670.00

PRIMETIME SPECIAL

EXCLUSIVE

Orient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front view

Orient Bambino RA-BB0004Y30B automatic dress watch worn on wrist

Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B

£215.00

£295.00

PRIMETIME SPECIAL

Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.

Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.

Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011

£125.00

£155.00

PRIMETIME SPECIAL

Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front view

Seiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist

Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1

£149.00

£280.00

PRIMETIME SPECIAL

View all

LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front view

Victorinox Swiss Army blue dial chronograph 242047 worn on wrist

Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047

£645.00

Get 15% off Use code SIGNUP15

Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front view

Victorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment

Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049

£695.00

Get 15% off Use code SIGNUP15

Victorinox Concept One Solar 242053 quartz watch worn on wrist

Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053

£795.00

Get 15% off Use code SIGNUP15

SHOP ALL

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Seiko 5 37mm Automatic Gold Dial Steel Strap Mens Watch SNKK13K1

Seiko 5 Automatic Gold Dial Steel Strap Men's Watch SNKK13K1

Seiko 5 Classic 37mm Gold Dial Steel Mens Automatic Watch SNKK13K1

£145.00

£299.00

Casio gold-tone digital quartz watch worn on wrist with metal link bracelet

Casio Collection Quartz Digital Steel Strap Ladies Watch A168WG-9EF

£47.50

£60.00

Victorinox Journey 1884 blue dial automatic watch 242010 front view

Victorinox Journey 1884 dial automatic 242010 showing luminous hands and markers

Victorinox Journey 1884 43mm Blue Dial Steel Mens Automatic Watch 242010

£685.00

£1,195.00

PRIMETIME SPECIAL

Direct front studio view of the Hamilton Khaki Field H70455533 showcasing its black dial, date window, and brown leather strap

Hamilton Khaki Field H70455533 automatic timepiece worn on a wrist with denim jacket attire

Hamilton Khaki Field 38mm Black Dial Leather Mens Automatic Watch H70455533

£512.00

£640.00

Hamilton Khaki Field 38mm green dial canvas strap mechanical watch H69439363 front view

Hamilton Khaki Field 38mm Mechanical watch with a green dial and green canvas strap.

Hamilton Khaki Field 38mm Green Dial Canvas Mens Mechanical Watch H69439363

£445.00

£545.00

Hamilton Khaki Field Quartz Blue Dial NATO Strap Unisex Watch H69401940

Hamilton Khaki Field 38mm Blue Dial NATO Mens Quartz Watch H69401940

£305.00

£375.00

Round quartz wall clock, white dial with copper case and orange hour markers

Round quartz wall clock with copper case, white dial, and orange hands, wall-mounted

Mondaine 25cm White Face Copper Case Quartz Wall Clock A990.CLOCK.18SBK

£204.00

£249.00

Front view of Suunto SS050930000 Race Midnight digital unisex smart watch showing the recovery metrics screen.

Angled view of Suunto SS050930000 Race Midnight digital unisex smart watch highlighting an elevation graph

Suunto Race Midnight Digital Silicone Smart Watch SS050930000

£299.00

£345.00

Rose gold-tone beaded moonstone bracelet with oval charm and small crystal detail

Moonstone beaded bracelet displayed on card with rose gold oval charm and crystal accent

Fossil Moonstone Bracelet JA6945791

£28.00

£35.00

NEW

Rose-gold ladies watch with white dial and matching bracelet with pink heart charm

Rose-gold ladies watch and bracelet on wrist with pink heart charm

Armani Exchange Leila 27mm Silver Dial Steel Ladies Watch and Bracelet AX7164SET

£139.00

£169.00

Front view of the lime green Suunto smart watch face displaying a digital clock layout with white and orange numerals

An athlete leaning against a railing while wearing the lime green smart fitness watch on their wrist

Suunto Run Lime Digital Silicone Smart Watch SS051274000

£179.00

£199.00

CLEARANCE

Braun Classic 32mm BN0211SLBTL white dial front view

Braun Classic BN0211SLBTL lifestyle view on a wrist

Braun Classic White Dial Steel Strap Women's Watch BN0211SLBTL

£89.00

£255.00

PRIMETIME SPECIAL