Login

Primetime sale - up to 60% off watches

Cart

Your cart is empty

Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28Men's automatic black wristwatch with green luminous markers and date window at 28
BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE Sale price€1.686,95

PRIMETIME SPECIAL
EXCLUSIVEOrient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front viewOrient Bambino RA-BB0004Y30B automatic dress watch worn on wrist
Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B Sale price€271,95

PRIMETIME SPECIAL
Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.
Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011 Sale price€157,95

PRIMETIME SPECIAL
Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front viewSeiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist
Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1 Sale price€196,00

PRIMETIME SPECIAL
View all

LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front viewVictorinox Swiss Army blue dial chronograph 242047 worn on wrist
Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047 Sale price€814,95

Get 15% off Use code SIGNUP15
Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front viewVictorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment
Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049 Sale price€877,95

Get 15% off Use code SIGNUP15
Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053Victorinox Concept One Solar 242053 quartz watch worn on wrist
Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053 Sale price€1.004,95

Get 15% off Use code SIGNUP15
SHOP ALL

shop by brand

Official Hamilton Watch Company logo featuring the iconic star emblem in black and whiteOrient Star logo on a white backgroundVictorinox logo on a white backgroundSuunto Logo

Sort by
Hamilton Khaki Field 38mm Black Dial NATO Mechanical watch H69409930 front viewHamilton Khaki Field Automatic watch with black dial and grey NATO strap resting on dark rocks
Hamilton Khaki Field 38mm Black Dial NATO Mens Mechanical Watch H69409930 Sale price€629,95

Get 15% off Use code SIGNUP15
Timex Classic Chronograph Gold Dial Women's Watch TW2V74800Timex Classic Chronograph Gold Dial Women's Watch TW2V74800
Timex Classic 38mm Chronograph Gold Dial Alloy-Steel Ladies Quartz Watch TW2V74800 Sale price€75,95
CLEARANCEVivienne Westwood Exclusive Bow Grey Dial Leather Strap Ladies Watch VV139WGYCMRound ladies watch with grey leather strap and rose-gold tone bow charm
Vivienne Westwood Exclusive Bow Grey Dial Leather Strap Ladies Watch VV139WGYCM Sale price€145,95
CLEARANCEPurple dial stainless steel bracelet ladies watch with ridged bezel and round casePurple dial stainless steel bracelet ladies watch, three-quarter view with visible crown
Vivienne Westwood The Mews Purple Dial Stainless Steel Bracelet Ladies Watch VV281PPSL Sale price€149,95
Front view of the Suunto Race Birch Smart Fitness Watch SS050931000 showcasing its digital activity start menu on the screenA runner checking their metrics on the Suunto Race SS050931000 smart watch
Suunto Race Birch AMOLED Digital Silicone Smart Fitness Watch SS050931000 Sale price€377,95

Get 5% off Use code SIGNUP5
Casio Collection Quartz White Dial Unisex Watch MQ-24-7BLLCasio quartz analog watch with white dial and black resin band, round bezel
Casio Collection Quartz White Dial Black Resin Strap Watch MQ-24-7BLL Sale price€21,95
Orient Mako 2023 Automatic Men’s Watch RA-AA0819N39BOrient Mako 2023 Automatic Men’s Watch RA-AA0819N39B
Orient Mako 42mm Grey Dial Steel Mens Automatic Watch RA-AA0819N39B Sale price€543,95

Get 15% off Use code SIGNUP15
CLEARANCEVivienne Westwood VV303BKGD watch featuring a gold dial, engraved bezel, and black leather strapVivienne Westwood VV303BKGD women's watch on model's wrist showcasing gold dial and black strap
Vivienne Westwood Rebel 30mm Gold Dial Leather Ladies Quartz Watch VV303BKGD Sale price€125,95

PRIMETIME SPECIAL
Hamilton Khaki Field Murph automatic black dial black leather strap men's watch H70605731 front viewHamilton Khaki Field Murph black leather watch with a detailed face on a wrist
Hamilton Khaki Field Murph 42mm Black Dial Leather Mens Automatic Watch H70605731 Sale price€1.187,95

Get 15% off Use code SIGNUP15
EXCLUSIVEOrient Bambino 40.5mm Blue Dial Leather Strap automatic watch RA-AC0030L30B front viewOrient Bambino RA-AC0030L30B automatic dress watch worn on wrist
Orient Bambino 40.5mm Blue Dial Leather Mens Automatic Watch RA-AC0030L30B Sale price€284,95

PRIMETIME SPECIAL
Suunto Run SS051272000 front view displaying digital time interface and black silicone strapSuunto Run SS051272000 lifestyle view worn on wrist during outdoor activity
Suunto Run All Black Digital Silicone Smart Watch SS051272000 Sale price€226,95

Get 5% off Use code SIGNUP5
Front view of Casio Vintage Quartz Digital Resin Strap Watch A168XES-1BEF featuring a clear band and square silver caseWrist shot of the Casio Vintage Quartz Digital Resin Strap Watch A168XES-1BEF worn over a blue sweater sleeve
Casio Vintage Quartz Digital Resin Strap Watch A168XES-1BEF Sale price€35,95