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Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28Men's automatic black wristwatch with green luminous markers and date window at 28
BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE Sale price€1.687,95

PRIMETIME SPECIAL
EXCLUSIVEOrient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front viewOrient Bambino RA-BB0004Y30B automatic dress watch worn on wrist
Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B Sale price€271,95

PRIMETIME SPECIAL
Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.
Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011 Sale price€195,95

PRIMETIME SPECIAL
Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front viewSeiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist
Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1 Sale price€196,00

PRIMETIME SPECIAL
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LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front viewVictorinox Swiss Army blue dial chronograph 242047 worn on wrist
Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047 Sale price€815,95

Get 15% off Use code SIGNUP15
Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front viewVictorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment
Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049 Sale price€878,95

Get 15% off Use code SIGNUP15
Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053Victorinox Concept One Solar 242053 quartz watch worn on wrist
Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053 Sale price€1.004,95

Get 15% off Use code SIGNUP15
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Official Hamilton Watch Company logo featuring the iconic star emblem in black and whiteOrient Star logo on a white backgroundVictorinox logo on a white backgroundSuunto Logo

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NEWEmporio Armani Diego AR11754 front view showing blue dial with silver steel case and multi-link braceletEmporio Armani Diego AR11754 dark view displaying luminous green hands and hour markers on blue dial
Emporio Armani Diego 36mm Blue Dial Steel Mens Quartz Watch AR11754 Sale price€225,95
Emporio Armani Renato AR2448 front view showing blue dial with sub-dials, date display window, and steel braceletEmporio Armani Renato AR2448 wrist shot showing mens quartz watch with blue dial layout
Emporio Armani Renato 43mm Chronograph Blue Dial Mens Quartz Watch AR2448 Sale price€289,95
Emporio Armani Ruggero AR11310 mens quartz watch featuring a black dial, round steel case, and silver-tone link braceletEmporio Armani Ruggero AR11310 mens watch with a black dial and steel bracelet styled on a wrist
Emporio Armani Ruggero 43mm Black Dial Steel Mens Quartz Watch AR11310 Sale price€203,95

Get 10% off Use code SIGNUP10
Emporio Armani Minimalist AR11771 front view showing blue dial with steel bracelet and chronograph sub-dialsEmporio Armani Minimalist AR11771 angled view showing mens quartz watch with deployment clasp
Emporio Armani Minimalist 42mm Chronograph Blue Dial Steel Mens Quartz Watch AR11771 Sale price€270,95
Front view of the Emporio Armani AR11739 watch showcasing its black chronograph dial, black dive bezel, and stainless steel link braceletEmporio Armani AR11739 watch in the dark highlighting the luminescent hands and hour indices
Emporio Armani World Explorer 43mm Chronograph Black Dial Steel Mens Solar Watch AR11739 Sale price€361,95

Get 10% off Use code SIGNUP10
Emporio Armani Cecilia ladies quartz watch AR11745 featuring a white dial, steel bracelet with gold-tone linksEmporio Armani Cecilia ladies quartz wristwatch AR11745, side view, gold bezel and white dial on steel bracelet
Emporio Armani Cecilia 35mm White Dial Steel Ladies Quartz Watch AR11745 Sale price€209,95

Get 15% off Use code SIGNUP15
Emporio Armani Racer AR11636 front view displaying silver dial with dual sub-dials and steel link braceletEmporio Armani Racer AR11636 lifestyle view of model wearing mens chronograph watch on wrist
Emporio Armani Racer 42mm Chronograph Silver Dial Steel Mens Quartz Watch AR11636 Sale price€347,95

PRIMETIME SPECIAL
Emporio Armani Sinfonia AR11778 ladies watch featuring an oval white mother of pearl dial, silver Roman numerals, steel case, and slender black leather strapOn-wrist perspective of the Emporio Armani Sinfonia AR11778 timepiece displaying the delicate oval white mother of pearl dial and slim black leather band
Emporio Armani Sinfonia 22mm Mother Of Pearl Dial Leather Ladies Quartz Watch AR11778 Sale price€225,95

Get 10% off Use code SIGNUP10
Emporio Armani Federica 32mm AR11717 blue dial front viewEmporio Armani Federica AR11717 blue dial three-quarter angled view
Emporio Armani Federica 32mm Blue Dial Steel Ladies Quartz Watch AR11717 Sale price€235,95

Get 15% off Use code SIGNUP15
NEWEmporio Armani Gianni T-Bar AR11769 front view showing white mother of pearl dial with Roman numerals and steel braceletEmporio Armani Gianni T-Bar AR11769 lifestyle view showing ladies quartz watch worn on the wrist
Emporio Armani Gianni T-Bar 28mm White Mother of Pearl Dial Steel Ladies Quartz Watch AR11769 Sale price€231,95
NEWEmporio Armani World Explorer AR11741 front view showing green dial chronograph with steel bracelet and dive bezelEmporio Armani World Explorer AR11741 dark view highlighting luminous hands and hour markers on green dial
Emporio Armani World Explorer 43mm Chronograph Green Dial Steel Mens Solar Power Watch AR11741 Sale price€361,95

Get 10% off Use code SIGNUP10
NEWEmporio Armani Sinfonia AR11708 grey sunray dial front viewEmporio Armani Sinfonia AR11708 grey sunray dial on models wrist view
Emporio Armani Sinfonia 34mm Grey Sunray Dial Leather Ladies Quartz Watch AR11708 Sale price€174,95