Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28

Men's automatic black wristwatch with green luminous markers and date window at 28

BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE

£1,335.00

£1,670.00

PRIMETIME SPECIAL

EXCLUSIVE

Orient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front view

Orient Bambino RA-BB0004Y30B automatic dress watch worn on wrist

Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B

£215.00

£295.00

PRIMETIME SPECIAL

Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.

Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.

Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011

£125.00

£155.00

PRIMETIME SPECIAL

Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front view

Seiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist

Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1

£149.00

£280.00

PRIMETIME SPECIAL

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LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front view

Victorinox Swiss Army blue dial chronograph 242047 worn on wrist

Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047

£645.00

Get 15% off Use code SIGNUP15

Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front view

Victorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment

Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049

£695.00

Get 15% off Use code SIGNUP15

Victorinox Concept One Solar 242053 quartz watch worn on wrist

Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053

£795.00

Get 15% off Use code SIGNUP15

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Men's chronograph watch with blue dial, gold-tone hands, silicone strap, date window

Armani Exchange Rafael blue dial chronograph watch worn on wrist showing comfortable silicone band fit

Armani Exchange Rafael 44mm Chronograph Blue Dial Silicone Mens Quartz Watch AX4168

£109.00

£139.00

Sold out

Front view of the blackout Luminox Leatherback Sea Turtle XS.0301.BO.L watch with a black dial and silicone band

Lifestyle wrist shot of a man wearing the Luminox Leatherback Sea Turtle XS.0301.BO.L sports watch paired with a cream sweater

Luminox Leatherback Sea Turtle 39mm Black Dial Silicone Mens Quartz Watch XS.0301.BO.L

£264.00

£359.00

Sold out

Silver-tone steel wristwatch with patterned silver dial and metal link bracelet

Silver-tone steel wristwatch on wrist, round dial with minute markers

Vivienne Westwood The Brompton Silver Dial Steel Strap Women's Watch VV341WSSL

£245.00

£275.00

Sold out

Emporio Armani Dario AR80084SET front view showing brown dial with chronograph sub-dials, two-tone steel bracelet, and matching chain bracelet set

Emporio Armani Dario AR80084SET dark view showing luminous hands on brown dial alongside matching chain bracelet

Emporio Armani Dario 42mm Chronograph Brown Dial Steel Mens Quartz Watch AR80084SET

£179.00

£239.00

CLEARANCE

Sold out

Orient M-Force 45mm Red Dial Steel Mens Automatic Watch RA-AC0L02R00B

£305.00

£535.00

Sold out

Men's black dial quartz watch with rugged black rubber strap, luminous markers

Luminox MIL-SPEC 46mm Black Dial Rubber Mens Quartz Watch XL.3359.SET

£625.00

£895.00

Sold out

Luminox Navy SEAL watch in black presentation case with two inserts

Men's Luminox Navy SEAL 45mm quartz watch with black dial and black rubber strap

Luminox Navy Seal 45mm Black Dial Rubber Mens Quartz Watch XS.4231.SET

£573.00

£825.00

CLEARANCE

Sold out

Timex UFC Knockout Resin Strap Men's Watch TW2V88100

Timex UFC 49mm Digital Resin Mens Quartz Watch TW2V88100

£60.00

£150.00

CLEARANCE

Sold out

Timex UFC Shock XL Fight Strap Men's Watch TW2V85100

Timex UFC 50mm Digital Resin Mens Quartz Watch TW2V85100

£56.00

£135.00

Sold out

Luminox Pacific Diver 44mm chronograph watch with black case and yellow-green lume marks

Luminox Pacific Diver 44mm Chronograph Black Dial Rubber Mens Quartz Watch XS.3145

£536.00

£765.00

Sold out

Mondaine Petite Cushion Square White Dial Leather Strap Ladies Watch MSL.31110.LCV

Mondaine ladies quartz wristwatch with white dial, red leather strap, silver-tone case

Mondaine Cushion 31mm White Dial Leather Ladies Quartz Watch MSL.31110.LCV

£223.00

£279.00

Sold out

Luminox Leatherback Sea Turtle Giant Series 44mm XS.0325.GP gold dial front view

Luminox Leatherback Sea Turtle Giant Series XS.0325.GP lifestyle on wrist

Luminox Leatherback Sea Turtle Giant Series Gold Dial Black PU Strap Men's Watch XS.0325.GP

£233.00

£359.00