Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28

Men's automatic black wristwatch with green luminous markers and date window at 28

BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE

£1,335.00

£1,670.00

PRIMETIME SPECIAL

EXCLUSIVE

Orient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front view

Orient Bambino RA-BB0004Y30B automatic dress watch worn on wrist

Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B

£215.00

£295.00

PRIMETIME SPECIAL

Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.

Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.

Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011

£125.00

£155.00

PRIMETIME SPECIAL

Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front view

Seiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist

Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1

£149.00

£280.00

PRIMETIME SPECIAL

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LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front view

Victorinox Swiss Army blue dial chronograph 242047 worn on wrist

Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047

£645.00

Get 15% off Use code SIGNUP15

Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front view

Victorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment

Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049

£695.00

Get 15% off Use code SIGNUP15

Victorinox Concept One Solar 242053 quartz watch worn on wrist

Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053

£795.00

Get 15% off Use code SIGNUP15

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Sold out

Michael Kors Emery MK4867 ladies quartz watch front view featuring white mother of pearl dial and gold-tone steel bracelet

Michael Kors Emery MK4867 womens watch worn on a wrist, showing the white mother-of-pearl dial and gold-tone casing and bracelet

Michael Kors Emery 22mm White Mother of Pearl Dial Steel Ladies Quartz Watch MK4867

£169.00

£219.00

Sold out

Casio G-Shock DW-6900HDS-7ER white digital watch front view with blue accent frame

Casio G-Shock DW-6900HDS-7ER white resin strap lifestyle view on a wrist

Casio G-Shock Digital Resin Strap Men's Watch DW-6900HDS-7ER

£85.00

£99.90

NEW IN

Sold out

Hamilton watch gift set box with brown dial chronograph watch and strap accessories

Hamilton mechanical chronograph watch on wrist, brown leather strap with silver case

Hamilton American Classic 40mm Chronograph Brown Dial Leather Mens Mechanical Watch H38429591

£1,584.00

£1,980.00

Sold out

Men's quartz analog watch showing white dial and black leather strap, silver-tone case

Men's quartz analog watch with white dial, black leather strap, silver-tone case

Timex Weekender 39mm White Dial Leather Mens Quartz Watch TW2Y35900

£63.00

£100.00

Sold out

Men's steel chronograph watch with black dial, chronograph subdials and red accents.

Armani Exchange Oliver 40mm Chronograph Black Dial Steel Mens Quartz Watch AX2823

£163.00

£225.00

Sold out

Men's pilot navigator watch with black dial, thick bezel, olive fabric strap

Pilot watch close-up: black dial with luminous markers, three subdials, bezel numbers

Marathon Sage Green Pilot's Navigator Black Dial Men's Watch WW194001SG-0010

£275.00

£490.00

Sold out

Men's stainless steel diver watch with black dial, black bezel, olive silicone strap

Men's stainless steel diver watch angled view, black dial with red accents, olive strap

Marathon Jeep® Rubicon Diver's Automatic Stainless Steel Black Dial Men's Watch (GSAR) WW194006SS-4101

£1,000.00

£1,620.00

Sold out

Men's stainless steel quartz wristwatch with black dial, brown leather strap, red accents.

Men's stainless steel quartz wristwatch angled view; black dial with red center seconds hand.

Marathon Jeep® Willys Officer's Quartz Stainless Steel Black Dial Men's Watch (SSGPQ) WW194034SS-4001

£300.00

£540.00

Sold out

Men's stainless steel mechanical watch with black dial, brown leather strap and crown

Marathon Jeep® Willys Officer's Mechanical Stainless Steel Black Dial Men's Watch (SSGPM) WW194033SS-4001

£400.00

£702.00

Sold out

Men’s stainless steel diver-style watch with black dial and black nylon strap.

Side view of a stainless steel watch case with black woven nylon strap.

Marathon Steel Navigator Automatic (SSNAV-D AUTO) on Nylon DEFSTAN Black Dial Men's Watch WW194030SS-0103

£650.00

£1,167.00

Sold out

Men's black-dial quartz date officer watch with silver case and black fabric strap.

Men's black-dial quartz officer watch with silver case, crown, and black fabric strap.

Marathon GPQ-D Officer's Date Quartz Black Dial Men's Watch WW194015SS-0001

£399.00

£530.00

Sold out

Men's black-dial wristwatch with date, grey case, brown nylon strap.

Men's black dial wristwatch with date window and luminous hands.

Marathon Sage Green General Purpose with Date (GPQ-D) Quartz Black Dial Men's Watch WW194015SG-0003

£350.00

Get 10% off Use code SIGNUP10