Sale

Discover the Primetime Sale at WatchNation. Shop bestselling watches, exclusive offers, and limited-time deals for every style and budget.

HAMILTON

ORIENT

SEIKO

TIMEX

VIVIENNE WESTWOOD

LUMINOX

SUUNTO

SALE ITEMS

Selected styles with limited-time savings across leading brands.

SHOP THE SALE

20% off full price

A curated edit of full-price items at 20% off with code 'SIGNUP20' for a limited time.

SHOP WITH 20% OFF

CLEARANCE

Final reductions on selected watches, with limited stock available.

SHOP CLEARANCE

Top Picks

Men's automatic steel wristwatch with blue dial, baton markers, and date window at 28

Men's automatic black wristwatch with green luminous markers and date window at 28

BALL Roadmaster 40mm Perseverer Blue Dial Steel Mens Automatic Watch NM9050C-S1-BE

£1,335.00

£1,670.00

PRIMETIME SPECIAL

EXCLUSIVE

Orient Bambino 38mm Brown Dial Leather Strap automatic watch RA-BB0004Y30B front view

Orient Bambino RA-BB0004Y30B automatic dress watch worn on wrist

Orient Bambino 38mm 'No Date' Brown Dial Leather Mens Automatic Watch RA-BB0004Y30B

£215.00

£295.00

PRIMETIME SPECIAL

Gold-plated automatic men's wrist watch with gold metal bracelet and baton hour dial.

Gold dial automatic men's watch with baton markers, hands, and 200m water-resist mark.

Cestrian Master Series V3 Gold Dial Gold Plated Bracelet Automatic Men's Watch CM-GD011

£125.00

£155.00

PRIMETIME SPECIAL

Seiko Essentials Quartz grey sunburst dial steel bracelet men’s watch SUR343P1 front view

Seiko Essentials Quartz grey sunburst dial and steel bracelet watch on wrist

Seiko Essentials 40mm Grey Dial Steel Mens Quartz Watch SUR343P1

£149.00

£280.00

PRIMETIME SPECIAL

View all

LIMITED TIME: 20% OFF FULL PRICE

Victorinox Swiss Army Chronograph blue dial leather watch 242047 front view

Victorinox Swiss Army blue dial chronograph 242047 worn on wrist

Victorinox Swiss Army 42mm Chronograph Blue Dial Leather Mens Quartz Watch 242047

£645.00

Get 15% off Use code SIGNUP15

Victorinox Swiss Army Chronograph blue dial mesh bracelet watch 242049 front view

Victorinox Swiss Army 242049 Chronograph watch with intense green lume on black dial in dark environment

Victorinox Swiss Army 42mm Chronograph Blue Dial Steel Mens Quartz Watch 242049

£695.00

Get 15% off Use code SIGNUP15

Victorinox Concept One Solar 242053 quartz watch worn on wrist

Victorinox Concept One 39mm Solar Blue Dial Rubber Mens Quartz Watch 242053

£795.00

Get 15% off Use code SIGNUP15

SHOP ALL

shop by brand

Sold out

Men's desert tan sports watch with black dial, date window, and fabric strap

Men's black dial watch close-up with silver hands and date window

Marathon Desert Tan General Purpose with Date (GPQ-D) Quartz Black Dial Men's Watch WW194015DT-0003

£200.00

£350.00

Sold out

Men's black quartz watch with black dial, date window, and black fabric strap

Round watch face with black dial, date window, and black fabric strap close view

Marathon Black General Purpose with Date (GPQ-D) Quartz Black Dial Men's Watch WW194015BK-0001

£200.00

£350.00

Sold out

Men's steel watch with black dial, luminous hands, and black fabric strap

Men's steel watch with black dial and black fabric strap, angled close-up view

Marathon Steel Navigator (SSNAV-D) Black Dial Men's Watch WW194013SS-0103

£880.00

Get 10% off Use code SIGNUP10

Sold out

Men’s diver watch with black dial, black rubber strap, and rotating bezel markers.

Men’s diver watch case side view with textured crown and black rubber strap.

Marathon Large Diver's Quartz Black Dial Men’s Watch (TSAR) WW194007SS-0130

£750.00

£1,275.00

Sold out

Men’s dive watch with white dial, black bezel, and black rubber strap

Stainless steel dive watch case side with textured bezel and black rubber strap

Marathon Arctic Edition Large Diver's Automatic White Dial Men’s Watch (GSAR) WW194006SS-0530

£1,000.00

£1,600.00

Sold out

Men's stainless steel diver watch with black dial, black rubber strap, and bezel markers

Men's stainless steel diver watch with black dial and black rubber strap, angled view

Marathon Large Diver's Automatic Stainless Steel Black Dial Men’s Watch (GSAR) WW194006SS-0130

£1,600.00

Get 10% off Use code SIGNUP10

Sold out

Desert tan men's watch with black dial, numbered bezel, and woven fabric strap

Desert tan watch on wrist with black dial and woven two-tone fabric strap

Marathon Pilot's Navigator Desert Tan Quartz Black Dial Men’s Watch WW194001DT-0010

£290.00

£490.00

Sold out

Men's desert tan tactical watch with black dial and fabric strap, numbered bezel

Men's desert tan watch on wrist, black dial with white numerals and fabric strap

Marathon Pilot's Navigator Desert Tan Quartz Black Dial Men’s Watch WW194001DT-0002

£275.00

£450.00

Sold out

Black men’s quartz navigator wristwatch with black dial, large numerals, and fabric strap

Black men’s quartz navigator watch with black dial, glowing green markers, and fabric strap

Marathon Pilot's Navigator Quartz Black Dial Men's Watch WW194001BK-0004

£290.00

£490.00

Sold out

Men's chronograph watch with black dial, black bracelet, rose-gold bezel accents

Men's chronograph watch on wrist with black dial and black metal bracelet

Diesel Mega Chief 51mm Chronograph Black Dial Steel Mens Quartz Watch DZ4309

£205.00

£279.00

Sold out

Marathon MSAR WW194027SS-0130 quartz watch showing black dial with black rubber strap and rotating bezel on plain background

Marathon MSAR WW194027SS-0130 quartz watch displayed on wrist, showing stainless steel case and black dial

Marathon MSAR 36mm Black Dial Rubber Mens Quartz Watch WW194027SS-0130

£900.00

Get 15% off Use code SIGNUP15

Sold out

Skagen Anita Lille 30mm SKW2151 white silver dial front view

Skagen Anita Lille SKW2151 rose gold mesh strap on wrist lifestyle view

Skagen Anita Lille 30mm White Silver Dial Steel Ladies Quartz Watch SKW2151

£111.00

£139.00