News

Seiko Essentials for Every Day in 2026

Seiko Essentials are watches we actually wear every day.We wake up, get dressed, go to work, answer messages, run late, stand in the rain, sit at dinner, do it all again. And in that rhythm, the wa...

Seiko's Legacy of Innovation: From the Seiko Laurel to the Astron GPS Solar

Seiko is an abbreviation of “Seikosha,” which roughly translates to, “House of Exquisite Workmanship” in Japanese. This name is not just a title; it's a guiding principle that defines Seiko's commi...

Seiko 5 Sports SKX Re-Creation “Midi” Collection

Small but Mighty: The Seiko 5 Sports Midi Collection Honours a Classic Legacy with Modern WearabilityIf you're a fan of classic dive watches, you've likely heard of the Seiko SKX series. These watc...

2021 Seiko Prospex Alpinist European Limited Edition SPB201J1

Off the back of the success of the previous Alpinist release late last year, Seiko has unveiled the Seiko Prospex Alpinist: 2021 European Limited Edition SPB201J1.Whereas the previous edition had a...

Seiko Island Green Limited Edition Collection

The new Seiko Island Green Limited Edition Collection is a trilogy of stunning watches designed to reflect the dense verdant forest on Japan’s Iriomote Island– one of the world’s best places fo...

Seiko Prospex Black Series Limited Editions SLA035J1

The Seiko Prospex Black Series Limited Editions SLA035J1 is a new version of one Seiko’s most famous dive watches, the Marinemaster 300. It comes as part of a new collection of sleek black limited...

Introducing The Seiko Prospex Black Series Limited Editions

Introducing the Seiko Prospex black series limited editions based on the Seiko Sumo and Marinemaster 300.Seiko's new black series range consists of 3 beautiful designs the SLA035J1, SPB125J1 and fi...

Introducing 3 New Seiko Alpinist Prospex Watches

Introducing 3 new Seiko Alpinist! Exciting news for the popular Alpinist range reincarnated from the depths of Seiko Japan , the legacy continues from the outstanding original SARB017J1, Seiko rele...

What's next for Seiko's SKX range?

What's next for Seiko's SKX range?A Brief History...The SKX first entered circulation in 1965 with the introduction of the '62mas', which was water resistant unto 150m. By 1967, Seiko had doubled t...

New Seiko 5 Sports 2019

The first Seiko 5 was introduced in 1963 under the name Seiko Sportmatic. It was both Seiko’s and Japan’s first automatic day-date watch. The number ‘5’ is used by Seiko intentionally as a means of...